/* ═══════════════════════════════════════════════════════════
   QS CONSUMO — Sistema de diseño
   Editorial corporativo · Papel cálido · Rojo quirúrgico
   ═══════════════════════════════════════════════════════════ */

@view-transition { navigation: auto; }

:root {
  /* Color — neutros tintados hacia el rojo de marca */
  --rojo: oklch(58% 0.245 28);
  --rojo-hi: oklch(52% 0.235 28);
  --tinta: oklch(18% 0.012 30);
  --tinta-70: oklch(42% 0.010 30);
  --tinta-45: oklch(58% 0.008 30);
  --tinta-25: oklch(74% 0.006 30);
  --papel: oklch(98.6% 0.003 60);
  --papel-2: oklch(96.4% 0.004 50);
  --papel-3: oklch(93.5% 0.005 45);
  --linea: oklch(89% 0.005 40);
  --linea-sutil: oklch(93.5% 0.004 40);

  /* Tipografía */
  --display: "Instrument Sans", ui-sans-serif, sans-serif;
  --texto: "Schibsted Grotesk", ui-sans-serif, sans-serif;

  --t-mega: clamp(3rem, 1.2rem + 7.4vw, 8.5rem);
  --t-xl: clamp(2.2rem, 1.2rem + 4.2vw, 5rem);
  --t-lg: clamp(1.6rem, 1.1rem + 2.2vw, 2.9rem);
  --t-md: clamp(1.15rem, 1rem + 0.7vw, 1.5rem);
  --t-lead: clamp(1.02rem, 0.97rem + 0.3vw, 1.2rem);
  --t-sm: 0.875rem;
  --t-xs: 0.72rem;

  /* Espacio */
  --sp-xl: clamp(3.75rem, 2.8rem + 4.2vw, 6.75rem);
  --sp-lg: clamp(3rem, 2.4rem + 2.8vw, 4.75rem);
  --sp-md: clamp(1.9rem, 1.6rem + 1.8vw, 3.1rem);
  --gut: clamp(1.25rem, 1rem + 3.5vw, 5rem);

  --exp: cubic-bezier(0.16, 1, 0.3, 1);
  --quint: cubic-bezier(0.22, 1, 0.36, 1);
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
  font-family: var(--texto);
  font-size: 1rem;
  line-height: 1.62;
  color: var(--tinta);
  background: var(--papel);
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
ul, ol { list-style: none; }
button { font: inherit; cursor: pointer; border: 0; background: none; color: inherit; }
::selection { background: var(--tinta); color: var(--papel); }

.wrap { width: min(100% - 2 * var(--gut), 84rem); margin-inline: auto; }
.wrap--n { width: min(100% - 2 * var(--gut), 62rem); margin-inline: auto; }

/* ── Tipografía base ── */
.eyebrow {
  font-family: var(--texto);
  font-size: var(--t-xs);
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--tinta-45);
  display: inline-flex;
  align-items: center;
  gap: 0.75rem;
}
.eyebrow::before {
  content: "";
  width: 1.4rem; height: 1px;
  background: var(--rojo);
}
.eyebrow--solo::before { display: none; }

.h-mega {
  font-family: var(--display);
  font-size: var(--t-mega);
  font-weight: 700;
  line-height: 0.94;
  letter-spacing: -0.045em;
  
}
.h-xl {
  font-family: var(--display);
  font-size: var(--t-xl);
  font-weight: 650;
  line-height: 1.02;
  letter-spacing: -0.038em;
}
.h-lg {
  font-family: var(--display);
  font-size: var(--t-lg);
  font-weight: 620;
  line-height: 1.08;
  letter-spacing: -0.03em;
}
.h-md {
  font-family: var(--display);
  font-size: var(--t-md);
  font-weight: 600;
  line-height: 1.22;
  letter-spacing: -0.02em;
}
.lead { font-size: var(--t-lead); color: var(--tinta-70); max-width: 34ch; }
.lead--ancho { max-width: 46ch; }
em.r { font-style: normal; color: var(--rojo); }

/* ── Enlaces y botones ── */
.link {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  font-size: var(--t-sm);
  font-weight: 550;
  padding-bottom: 0.2rem;
  position: relative;
  width: fit-content;
}
.link::after {
  content: "";
  position: absolute; left: 0; bottom: 0;
  width: 100%; height: 1px;
  background: currentColor;
  transform-origin: right;
  transform: scaleX(1);
  transition: transform 0.5s var(--exp);
}
.link:hover::after { transform: scaleX(0); transform-origin: left; }
.link svg { width: 13px; height: 13px; transition: transform 0.45s var(--exp); }
.link:hover svg { transform: translateX(4px); }

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.6rem;
  padding: 0.95rem 1.8rem;
  font-family: var(--texto);
  font-size: var(--t-sm);
  font-weight: 600;
  letter-spacing: -0.006em;
  position: relative;
  overflow: hidden;
  isolation: isolate;
  transition: color 0.4s var(--exp);
}
.btn::before {
  content: "";
  position: absolute; inset: 0;
  background: var(--rojo);
  transform: translateY(101%);
  transition: transform 0.5s var(--exp);
  z-index: -1;
}
.btn:hover::before { transform: translateY(0); }
.btn--fill { background: var(--tinta); color: var(--papel); }
.btn--fill:hover { color: #fff; }
.btn--line { border: 1px solid var(--linea); color: var(--tinta); }
.btn--line:hover { color: #fff; border-color: var(--rojo); }
.btn--block { width: 100%; }

/* ══════════ NAV ══════════ */
.nav {
  position: fixed; inset-inline: 0; top: 0; z-index: 200;
  transition: background 0.5s var(--exp), border-color 0.5s;
  border-bottom: 1px solid transparent;
  view-transition-name: nav;
}
.nav--fija {
  background: color-mix(in oklch, var(--papel) 88%, transparent);
  backdrop-filter: blur(20px) saturate(180%);
  border-bottom-color: var(--linea);
}
.nav__in {
  width: min(100% - 2 * var(--gut), 84rem);
  margin-inline: auto;
  display: flex; align-items: center;
  padding-block: 1.15rem;
  gap: clamp(1.5rem, 4vw, 3.5rem);
}
.nav__logo { margin-right: auto; }
.nav__logo img { height: 26px; width: auto; }
.nav__links { display: flex; gap: clamp(1.2rem, 2.2vw, 2.2rem); }
.nav__links a {
  font-size: var(--t-sm);
  font-weight: 500;
  color: var(--tinta-70);
  position: relative;
  padding-block: 0.35rem;
  transition: color 0.3s;
}
.nav__links a::after {
  content: "";
  position: absolute; left: 0; bottom: 0.1rem;
  width: 100%; height: 1px;
  background: var(--rojo);
  transform: scaleX(0); transform-origin: right;
  transition: transform 0.45s var(--exp);
}
.nav__links a:hover, .nav__links a[aria-current="page"] { color: var(--tinta); }
.nav__links a:hover::after, .nav__links a[aria-current="page"]::after { transform: scaleX(1); transform-origin: left; }
.nav__cta {
  font-size: var(--t-sm); font-weight: 600;
  display: inline-flex; align-items: center; gap: 0.5rem;
}
.nav__cta .punto {
  width: 6px; height: 6px; border-radius: 50%;
  background: var(--rojo);
  animation: latido 2.6s var(--exp) infinite;
}
@keyframes latido { 0%,100% { opacity: 1; transform: scale(1); } 50% { opacity: 0.45; transform: scale(0.82); } }

.burger { display: none; width: 26px; height: 14px; position: relative; }
.burger span {
  position: absolute; left: 0; width: 100%; height: 1.5px;
  background: var(--tinta);
  transition: transform 0.45s var(--exp), opacity 0.2s;
}
.burger span:nth-child(1) { top: 0; }
.burger span:nth-child(2) { bottom: 0; }
.nav--abierta .burger span:nth-child(1) { transform: translateY(6.2px) rotate(45deg); }
.nav--abierta .burger span:nth-child(2) { transform: translateY(-6.2px) rotate(-45deg); }

.panel {
  position: fixed; inset: 0; z-index: 190;
  background: var(--papel);
  padding: 7rem var(--gut) 3rem;
  display: flex; flex-direction: column; justify-content: center;
  clip-path: inset(0 0 100% 0);
  transition: clip-path 0.75s var(--exp);
}
.panel.abierto { clip-path: inset(0 0 0 0); }
.panel a {
  font-family: var(--display);
  font-size: clamp(2rem, 9vw, 3.4rem);
  font-weight: 650;
  letter-spacing: -0.04em;
  line-height: 1.28;
  opacity: 0;
  transform: translateY(24px);
  transition: opacity 0.6s var(--exp), transform 0.6s var(--exp);
}
.panel.abierto a { opacity: 1; transform: none; }
.panel.abierto a:nth-child(1) { transition-delay: 0.14s; }
.panel.abierto a:nth-child(2) { transition-delay: 0.19s; }
.panel.abierto a:nth-child(3) { transition-delay: 0.24s; }
.panel.abierto a:nth-child(4) { transition-delay: 0.29s; }
.panel.abierto a:nth-child(5) { transition-delay: 0.34s; }

/* ══════════ MARQUEE DE MARCAS ══════════ */
.tira {
  overflow: hidden;
  padding-block: clamp(1.6rem, 2.5vw, 2.4rem);
  border-block: 1px solid var(--linea);
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 9%, #000 91%, transparent);
  mask-image: linear-gradient(90deg, transparent, #000 9%, #000 91%, transparent);
}
.tira__via { display: flex; width: max-content; animation: correr 46s linear infinite; }
.tira:hover .tira__via { animation-play-state: paused; }
.tira__set { display: flex; align-items: center; gap: clamp(3rem, 6vw, 6rem); padding-right: clamp(3rem, 6vw, 6rem); }
.tira img {
  height: clamp(19px, 2.2vw, 26px);
  width: auto;
  opacity: 0.4;
  filter: grayscale(1);
  transition: opacity 0.4s var(--exp);
}
.tira img:hover { opacity: 0.85; }
@keyframes correr { to { transform: translateX(-50%); } }

/* ══════════ HERO ══════════ */
.hero { padding-top: clamp(7rem, 6rem + 4.5vw, 10rem); padding-bottom: clamp(2.2rem, 3vw, 3.4rem); position: relative; }
.hero__marca {
  position: absolute;
  top: clamp(4rem, 8vw, 9rem); right: calc(var(--gut) * -0.4);
  width: clamp(180px, 26vw, 420px);
  aspect-ratio: 1;
  border-radius: 50%;
  border: clamp(28px, 4.6vw, 76px) solid var(--rojo);
  border-right-color: transparent;
  opacity: 0.07;
  pointer-events: none;
  transform: rotate(-45deg);
}
.hero__in { position: relative; z-index: 2; }
.hero__h {
  margin-top: 2rem;
  max-width: 15ch;
}
.hero__pie {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 2rem;
  align-items: end;
  margin-top: clamp(2.5rem, 5vw, 4rem);
}
.hero__desc { max-width: 42ch; font-size: var(--t-lead); color: var(--tinta-70); }

/* ── Reveal de líneas ── */
.linea-msk { display: block; overflow: hidden; padding-bottom: 0.14em; margin-bottom: -0.14em; }
.linea-in { display: block; transform: translateY(105%); }
.cargado .linea-in { transform: none; transition: transform 1.05s var(--exp); }
.cargado .linea-msk:nth-child(2) .linea-in { transition-delay: 0.09s; }
.cargado .linea-msk:nth-child(3) .linea-in { transition-delay: 0.18s; }
.cargado .linea-msk:nth-child(4) .linea-in { transition-delay: 0.27s; }

/* ══════════ SECCIÓN GENÉRICA ══════════ */
.sec { padding-block: var(--sp-xl); }
.sec--corta { padding-block: var(--sp-lg); }
.sec__cab { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 5vw, 5rem); align-items: end; margin-bottom: var(--sp-md); }
.sec__cab h2 { margin-top: 1.4rem; }

/* ══════════ ÍNDICE (lista numerada editorial) ══════════ */
.idx { border-top: 1px solid var(--linea); }
.idx__i {
  display: grid;
  grid-template-columns: 4.5rem minmax(0, 1.1fr) minmax(0, 1.4fr) auto;
  gap: clamp(1rem, 3vw, 3rem);
  align-items: baseline;
  padding-block: clamp(1.6rem, 2.6vw, 2.4rem);
  border-bottom: 1px solid var(--linea);
  position: relative;
  transition: padding-left 0.6s var(--exp);
}
.idx__i::before {
  content: "";
  position: absolute; left: 0; top: -1px; height: 1px; width: 0;
  background: var(--rojo);
  transition: width 0.75s var(--exp);
}
.idx__i:hover { padding-left: 1.1rem; }
.idx__i:hover::before { width: 100%; }
.idx__n { font-size: var(--t-xs); font-weight: 600; letter-spacing: 0.12em; color: var(--tinta-25); }
.idx__t { font-family: var(--display); font-size: var(--t-md); font-weight: 600; letter-spacing: -0.02em; }
.idx__d { font-size: 0.94rem; color: var(--tinta-70); }
.idx__f { font-size: var(--t-xs); color: var(--tinta-25); letter-spacing: 0.1em; text-transform: uppercase; }

/* ══════════ BLOQUE OSCURO ══════════ */
.oscuro { background: var(--tinta); color: var(--papel); }
.oscuro .eyebrow { color: color-mix(in oklch, var(--papel) 55%, transparent); }
.oscuro .lead { color: color-mix(in oklch, var(--papel) 62%, transparent); }
.oscuro .idx { border-top-color: color-mix(in oklch, var(--papel) 16%, transparent); }
.oscuro .idx__i { border-bottom-color: color-mix(in oklch, var(--papel) 16%, transparent); }
.oscuro .idx__n, .oscuro .idx__f { color: color-mix(in oklch, var(--papel) 40%, transparent); }
.oscuro .idx__d { color: color-mix(in oklch, var(--papel) 58%, transparent); }

/* ══════════ CIFRAS ══════════ */
.cifras { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px; background: var(--linea); border-block: 1px solid var(--linea); }
.cifra { background: var(--papel); padding: clamp(1.8rem, 3vw, 2.8rem) clamp(1.2rem, 2vw, 2rem); }
.oscuro .cifras { background: color-mix(in oklch, var(--papel) 16%, transparent); border-block-color: color-mix(in oklch, var(--papel) 16%, transparent); }
.oscuro .cifra { background: var(--tinta); }
.cifra__n {
  font-family: var(--display);
  font-size: clamp(2rem, 1.3rem + 2.6vw, 3.6rem);
  font-weight: 680;
  line-height: 0.94;
  letter-spacing: -0.04em;
  font-variant-numeric: tabular-nums;
  display: block;
}
.cifra__n sup { font-size: 0.42em; vertical-align: super; letter-spacing: 0; margin-left: 0.06em; }
.cifra__l { font-size: 0.88rem; color: var(--tinta-70); margin-top: 0.9rem; max-width: 22ch; }
.oscuro .cifra__l { color: color-mix(in oklch, var(--papel) 58%, transparent); }

/* ══════════ CTA FINAL ══════════ */
.cta { padding-block: var(--sp-xl); border-top: 1px solid var(--linea); }
.cta__g { display: grid; grid-template-columns: 1.2fr auto; gap: clamp(2rem, 5vw, 4rem); align-items: end; }

/* ══════════ PIE ══════════ */
.pie { background: var(--tinta); color: color-mix(in oklch, var(--papel) 55%, transparent); padding-block: clamp(3rem, 5vw, 5rem) 2rem; }
.pie__g { display: grid; grid-template-columns: 1.4fr 1fr 1fr; gap: clamp(2rem, 4vw, 4rem); }
.pie__logo { height: 24px; width: auto; filter: brightness(0) invert(1); opacity: 0.92; }
.pie__d { font-size: 0.9rem; margin-top: 1.2rem; max-width: 30ch; }
.pie h4 { font-size: var(--t-xs); font-weight: 600; letter-spacing: 0.16em; text-transform: uppercase; color: color-mix(in oklch, var(--papel) 38%, transparent); margin-bottom: 1.1rem; }
.pie li { margin-bottom: 0.55rem; font-size: 0.92rem; }
.pie li a:hover { color: var(--papel); }
.pie__bajo {
  margin-top: clamp(2.5rem, 4vw, 4rem);
  padding-top: 1.6rem;
  border-top: 1px solid color-mix(in oklch, var(--papel) 14%, transparent);
  display: flex; justify-content: space-between; gap: 1rem; flex-wrap: wrap;
  font-size: 0.78rem;
  color: color-mix(in oklch, var(--papel) 40%, transparent);
}

/* ══════════ REVEALS ══════════ */
[data-rv] { opacity: 0; transform: translateY(20px); }
[data-rv].vis { opacity: 1; transform: none; transition: opacity 0.9s var(--exp), transform 0.9s var(--exp); }

/* ══════════ RESPONSIVE ══════════ */
@media (max-width: 1000px) {
  .nav__links, .nav__cta { display: none; }
  .burger { display: block; }
  .sec__cab { grid-template-columns: 1fr; align-items: start; }
  .idx__i { grid-template-columns: 3rem 1fr; row-gap: 0.5rem; }
  .idx__d { grid-column: 2; }
  .idx__f { display: none; }
  .cifras { grid-template-columns: 1fr 1fr; }
  .hero__pie, .cta__g { grid-template-columns: 1fr; align-items: start; }
  .pie__g { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 620px) {
  .cifras { grid-template-columns: 1fr; }
  .pie__g { grid-template-columns: 1fr; }
  .hero__marca { opacity: 0.05; }
}

@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: 0.01ms !important; transition-duration: 0.01ms !important; }
  [data-rv] { opacity: 1; transform: none; }
  .linea-in { transform: none; }
  html { scroll-behavior: auto; }
  @view-transition { navigation: none; }
}

/* ══════════ PÁGINAS INTERNAS ══════════ */
.phead { padding-top: clamp(7rem, 6rem + 4vw, 9.5rem); padding-bottom: var(--sp-md); border-bottom: 1px solid var(--linea); }
.phead__g { display: grid; grid-template-columns: 1.15fr 1fr; gap: clamp(2rem, 5vw, 5rem); align-items: end; }
.phead h1 { margin-top: 1.6rem; max-width: 13ch; }

/* Grilla de marcas */
.mgrid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: var(--linea); border: 1px solid var(--linea); }
.mcard {
  background: var(--papel);
  padding: clamp(2rem, 3vw, 2.8rem) clamp(1.4rem, 2.2vw, 2.2rem) clamp(1.6rem, 2.4vw, 2.2rem);
  display: grid; grid-template-rows: 1fr auto; gap: 1.8rem;
  min-height: clamp(11rem, 15vw, 14rem);
  transition: background 0.5s var(--exp);
  position: relative; overflow: hidden;
}
.mcard::after {
  content: ""; position: absolute; left: 0; bottom: 0; width: 100%; height: 2px;
  background: var(--rojo); transform: scaleX(0); transform-origin: left;
  transition: transform 0.6s var(--exp);
}
.mcard:hover { background: var(--papel-2); }
.mcard:hover::after { transform: scaleX(1); }
.mcard__logo { display: flex; align-items: center; }
.mcard__logo img {
  max-height: 34px; max-width: 74%; width: auto;
  filter: grayscale(1); opacity: 0.5;
  transition: opacity 0.5s var(--exp), filter 0.5s var(--exp);
}
.mcard:hover .mcard__logo img { opacity: 0.95; }
.mcard__pie { display: flex; justify-content: space-between; align-items: baseline; gap: 1rem; }
.mcard__n { font-family: var(--display); font-size: 1.02rem; font-weight: 600; letter-spacing: -0.018em; }
.mcard__c { font-size: var(--t-xs); letter-spacing: 0.1em; text-transform: uppercase; color: var(--tinta-25); text-align: right; }

/* Bloques de texto en dos columnas */
.dosc { display: grid; grid-template-columns: 1fr 1.25fr; gap: clamp(2rem, 6vw, 6rem); align-items: start; }
.prosa p { font-size: var(--t-lead); color: var(--tinta-70); max-width: 58ch; }
.prosa p + p { margin-top: 1.4rem; }
.prosa strong { color: var(--tinta); font-weight: 600; }

/* Lista de detalles */
.det { border-top: 1px solid var(--linea); }
.det__i { display: grid; grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.6fr); gap: clamp(1rem, 3vw, 3rem); padding-block: clamp(1.4rem, 2.2vw, 2rem); border-bottom: 1px solid var(--linea); }
.det__t { font-family: var(--display); font-size: 1.02rem; font-weight: 600; letter-spacing: -0.018em; }
.det__d { font-size: 0.95rem; color: var(--tinta-70); }
.oscuro .det { border-top-color: color-mix(in oklch, var(--papel) 16%, transparent); }
.oscuro .det__i { border-bottom-color: color-mix(in oklch, var(--papel) 16%, transparent); }
.oscuro .det__d { color: color-mix(in oklch, var(--papel) 58%, transparent); }

/* Formulario */
.fgrid { display: grid; grid-template-columns: 0.95fr 1.15fr; gap: clamp(2.5rem, 6vw, 6rem); align-items: start; }
.form { display: grid; gap: 1.4rem; }
.frow { display: grid; grid-template-columns: 1fr 1fr; gap: 1.4rem; }
.campo { display: grid; gap: 0.5rem; }
.campo label { font-size: var(--t-xs); font-weight: 600; letter-spacing: 0.1em; text-transform: uppercase; color: var(--tinta-45); }
.campo input, .campo textarea {
  font: inherit; font-size: 0.98rem; color: var(--tinta);
  padding: 0.75rem 0; border: 0; border-bottom: 1px solid var(--linea);
  background: transparent; border-radius: 0; resize: vertical;
  transition: border-color 0.35s var(--exp);
}
.campo input:focus, .campo textarea:focus { outline: none; border-bottom-color: var(--rojo); }
.hp { position: absolute; left: -9999px; opacity: 0; }
.form__msg { font-size: 0.9rem; color: var(--tinta-70); min-height: 1.4em; }
.form__msg.ok { color: var(--tinta); }
.cdatos { display: grid; gap: 1.6rem; margin-top: 2.4rem; }
.cdatos > div { display: grid; gap: 0.3rem; }
.cdatos span { font-size: var(--t-xs); font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: var(--tinta-45); }
.cdatos a, .cdatos strong { font-family: var(--display); font-size: 1.1rem; font-weight: 600; letter-spacing: -0.02em; }
.cdatos a { position: relative; }
.cdatos a::after { content: ""; position: absolute; left: 0; bottom: -2px; width: 100%; height: 1px; background: var(--rojo); transform: scaleX(0); transform-origin: right; transition: transform 0.45s var(--exp); }
.cdatos a:hover::after { transform: scaleX(1); transform-origin: left; }

@media (max-width: 1000px) {
  .phead__g, .dosc, .fgrid { grid-template-columns: 1fr; }
  .mgrid { grid-template-columns: 1fr 1fr; }
  .det__i { grid-template-columns: 1fr; gap: 0.4rem; }
}
@media (max-width: 620px) {
  .mgrid { grid-template-columns: 1fr; }
  .frow { grid-template-columns: 1fr; }
}

/* Balance óptico de logos angostos */
.mcard__logo img { height: 32px; max-height: none; max-width: 72%; object-fit: contain; object-position: left center; }
.mcard[data-alto] .mcard__logo img { height: 46px; }
.tira img[alt="Unilever"], .tira img[alt="Cala"], .tira img[alt="Genomma Lab"] { height: clamp(26px, 3vw, 34px); }

/* ══════════ PORTAFOLIO EN ANAQUEL ══════════ */
.anaquel { background: var(--papel-2); padding-block: var(--sp-lg); overflow: hidden; }
.anaquel__cab { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(1.5rem,4vw,4rem); align-items: end; margin-bottom: clamp(1.8rem,3vw,2.8rem); }
.repisa { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: var(--linea); border: 1px solid var(--linea); }
.repisa__c {
  background: var(--papel); position: relative; overflow: hidden;
  min-height: clamp(10rem, 14vw, 13rem);
  display: grid; place-items: center;
  padding: 3rem 1.4rem 1.6rem;
  transition: background 0.5s var(--exp);
}
.repisa__c:hover { background: #fff; }
.repisa__c img {
  max-height: 6.5rem; max-width: 88%; width: auto; object-fit: contain;
  transition: transform 0.6s var(--exp);
  transform-origin: center;
}
.repisa__c:hover img { transform: translateY(-5px) scale(1.03); }
.repisa__et {
  position: absolute; top: 0.9rem; left: 1.1rem;
  font-size: var(--t-xs); font-weight: 600; letter-spacing: 0.12em;
  text-transform: uppercase; color: var(--tinta-25);
}

/* ══════════ FLUJO ══════════ */
.flujo { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px; background: var(--linea); border: 1px solid var(--linea); margin-top: clamp(1.8rem,3vw,2.6rem); }
.oscuro .flujo { background: color-mix(in oklch,var(--papel) 16%,transparent); border-color: color-mix(in oklch,var(--papel) 16%,transparent); }
.flujo__p { background: var(--papel); padding: clamp(1.5rem,2.4vw,2.2rem) clamp(1.2rem,1.8vw,1.7rem); position: relative; }
.oscuro .flujo__p { background: var(--tinta); }
.flujo__p::after {
  content: ""; position: absolute; right: -1px; top: 50%; width: 1px; height: 0;
  background: var(--rojo); transform: translateY(-50%);
  transition: height 0.6s var(--exp);
}
.flujo__p:hover::after { height: 62%; }
.flujo__n { display: block; font-size: var(--t-xs); font-weight: 600; letter-spacing: 0.14em; color: var(--rojo); margin-bottom: 1.1rem; }
.flujo__t { font-family: var(--display); font-size: 1.02rem; font-weight: 600; letter-spacing: -0.018em; margin-bottom: 0.4rem; }
.flujo__d { font-size: 0.9rem; color: var(--tinta-70); }
.oscuro .flujo__d { color: color-mix(in oklch,var(--papel) 58%,transparent); }

/* ══════════ BANDA DE CITA ══════════ */
.banda { padding-block: var(--sp-lg); border-block: 1px solid var(--linea); }
.banda__q { font-family: var(--display); font-size: clamp(1.4rem,1rem + 2.1vw,2.5rem); font-weight: 620; line-height: 1.12; letter-spacing: -0.032em; max-width: 22ch; }
.banda__q em { font-style: normal; color: var(--rojo); }

/* ══════════ FICHA LATERAL (subpáginas) ══════════ */
.ficha { background: var(--papel-2); border-left: 2px solid var(--rojo); padding: clamp(1.4rem,2.2vw,1.9rem); }
.ficha h4 { font-size: var(--t-xs); font-weight: 600; letter-spacing: 0.14em; text-transform: uppercase; color: var(--tinta-45); margin-bottom: 1rem; }
.ficha li { font-size: 0.93rem; color: var(--tinta-70); padding-block: 0.5rem; border-top: 1px solid var(--linea); }
.ficha li:first-of-type { border-top: 0; padding-top: 0; }
.ficha li strong { color: var(--tinta); font-weight: 600; }

/* imagen de producto dentro de subpágina */
.prodshot { background: var(--papel-2); border: 1px solid var(--linea); padding: clamp(1.5rem,3vw,2.5rem); display: grid; place-items: center; min-height: 12rem; }
.prodshot img { max-height: 12rem; width: auto; }

@media (max-width: 1000px) {
  .repisa { grid-template-columns: 1fr 1fr; }
  .flujo { grid-template-columns: 1fr 1fr; }
  .anaquel__cab { grid-template-columns: 1fr; align-items: start; }
}
@media (max-width: 620px) {
  .repisa, .flujo { grid-template-columns: 1fr; }
}

/* ══════════ CANALES REALES ══════════ */
.canales { background: var(--papel-2); padding-block: var(--sp-lg); }
.canales__cab { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(1.5rem,4vw,4rem); align-items: end; margin-bottom: clamp(1.6rem,2.6vw,2.4rem); }
.canales__g { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px; background: var(--linea); border: 1px solid var(--linea); }
.canal-c { position: relative; overflow: hidden; aspect-ratio: 16/10; background: var(--papel); }
.canal-c img { width: 100%; height: 100%; object-fit: cover; transition: transform 0.8s var(--exp), filter 0.6s var(--exp); filter: saturate(0.92); }
.canal-c:hover img { transform: scale(1.05); filter: saturate(1.05); }
.canal-c__et {
  position: absolute; left: 0; bottom: 0; right: 0;
  padding: 2.2rem 1rem 0.8rem;
  background: linear-gradient(transparent, rgba(10,10,12,0.82));
  color: #fff; font-size: var(--t-xs); font-weight: 600;
  letter-spacing: 0.12em; text-transform: uppercase;
}

/* ══════════ MAPA COBERTURA ══════════ */
.mapa__g { display: grid; grid-template-columns: 0.85fr 1.15fr; gap: clamp(2rem,5vw,5rem); align-items: center; }
.mapa__fig { display: grid; place-items: center; padding: clamp(0.5rem,2vw,1.5rem); }
.mapa__fig img {
  max-height: clamp(15rem, 30vw, 24rem); width: auto;
  filter: brightness(0) saturate(100%) invert(12%) sepia(8%) saturate(600%) hue-rotate(320deg);
  opacity: 0.9;
}
.oscuro .mapa__fig img { filter: brightness(0) invert(1); opacity: 0.16; }

/* ══════════ MEDIA GRANDE ══════════ */
.media { overflow: hidden; }
.media img { width: 100%; height: 100%; object-fit: cover; display: block; }
.media--alta { aspect-ratio: 3/4; }
.media--ancha { aspect-ratio: 16/9; }
.duo { display: grid; grid-template-columns: 1fr 1fr; gap: 1px; background: var(--linea); border: 1px solid var(--linea); }

@media (max-width: 1000px) {
  .canales__g { grid-template-columns: 1fr 1fr; }
  .canales__cab, .mapa__g { grid-template-columns: 1fr; }
}
@media (max-width: 620px) { .duo { grid-template-columns: 1fr; } }

/* ══════════ CADENAS (tipográfico) ══════════ */
.cadenas { background: var(--papel-2); padding-block: var(--sp-lg); }
.cadenas__cab { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(1.5rem,4vw,4rem); align-items: end; margin-bottom: clamp(1.8rem,3vw,2.6rem); }
.formato { border-top: 1px solid var(--linea); padding-block: clamp(1.3rem,2vw,1.8rem); display: grid; grid-template-columns: minmax(0,0.5fr) minmax(0,1.5fr); gap: clamp(1rem,3vw,3rem); align-items: baseline; }
.formato:last-child { border-bottom: 1px solid var(--linea); }
.formato__t { font-family: var(--display); font-size: 1.02rem; font-weight: 600; letter-spacing: -0.018em; }
.formato__l { display: flex; flex-wrap: wrap; gap: 0.5rem 0.7rem; }
.formato__l span {
  font-size: 0.94rem; font-weight: 500; color: var(--tinta-70);
  padding: 0.3rem 0.85rem; border: 1px solid var(--linea); border-radius: 100px;
  background: var(--papel);
  transition: border-color 0.4s var(--exp), color 0.4s var(--exp), transform 0.4s var(--exp);
}
.formato__l span:hover { border-color: var(--rojo); color: var(--tinta); transform: translateY(-2px); }

/* ══════════ PLANO DEL ALMACÉN ══════════ */
.plano { display: grid; grid-template-columns: 1.25fr 1fr; gap: clamp(2rem,5vw,4.5rem); align-items: center; }
.plano__svg { width: 100%; height: auto; display: block; }
.plano__svg .nave { fill: var(--papel-2); stroke: var(--linea); stroke-width: 1.2; transition: fill 0.5s var(--exp); }
.plano__svg g:hover .nave { fill: color-mix(in oklch, var(--rojo) 7%, var(--papel)); }
.plano__svg .frio { fill: color-mix(in oklch, var(--rojo) 12%, var(--papel-2)); }
.plano__svg .et { font-family: var(--texto); font-size: 5.4px; font-weight: 600; fill: var(--tinta); letter-spacing: 0.02em; }
.plano__svg .tmp { font-family: var(--texto); font-size: 4.4px; font-weight: 500; fill: var(--tinta-45); }
.plano__svg .cota { stroke: var(--tinta-25); stroke-width: 0.5; stroke-dasharray: 2 1.6; }
.plano__svg .rb { fill: color-mix(in oklch, var(--rojo) 26%, transparent); stroke: var(--rojo); stroke-width: 0.9; }
.plano__leyenda { display: grid; gap: 0.9rem; margin-top: 1.6rem; }
.plano__leyenda div { display: flex; gap: 0.7rem; align-items: baseline; font-size: 0.9rem; color: var(--tinta-70); }
.plano__leyenda i { width: 11px; height: 11px; flex: none; border: 1px solid var(--linea); background: var(--papel-2); transform: translateY(1px); }
.plano__leyenda i.f { background: color-mix(in oklch, var(--rojo) 12%, var(--papel-2)); }
.plano__leyenda i.r { background: color-mix(in oklch, var(--rojo) 26%, transparent); border-color: var(--rojo); }

@media (max-width: 1000px) {
  .cadenas__cab, .plano { grid-template-columns: 1fr; }
  .formato { grid-template-columns: 1fr; gap: 0.7rem; }
}

/* ══════════ HITOS (línea de tiempo) ══════════ */
.hito { display: grid; grid-template-columns: 6.5rem 1fr; gap: clamp(1rem,3vw,2.5rem); padding-block: clamp(1rem,1.6vw,1.4rem); border-top: 1px solid color-mix(in oklch, var(--papel) 16%, transparent); align-items: baseline; }
.hito:last-of-type { border-bottom: 1px solid color-mix(in oklch, var(--papel) 16%, transparent); }
.hito__a { font-family: var(--display); font-size: 1.05rem; font-weight: 700; letter-spacing: -0.02em; color: var(--rojo); font-variant-numeric: tabular-nums; }
.hito__t { font-family: var(--display); font-size: 1rem; font-weight: 600; letter-spacing: -0.018em; color: #fff; margin-bottom: 0.2rem; }
.hito__d { font-size: 0.92rem; color: color-mix(in oklch, var(--papel) 55%, transparent); }

/* ══════════ MISIÓN ══════════ */
.mision {
  font-family: var(--display);
  font-size: clamp(1.25rem, 0.9rem + 1.6vw, 2.05rem);
  font-weight: 500; line-height: 1.32; letter-spacing: -0.024em;
  max-width: 26ch; margin-top: 1.6rem;
  padding-left: clamp(1rem,2vw,1.8rem);
  border-left: 2px solid var(--rojo);
}
.mision em { font-style: normal; color: var(--rojo); font-weight: 650; }

/* ══════════ SELLOS DE CERTIFICACIÓN ══════════ */
.sellos { display: grid; grid-template-columns: 1fr 1fr; gap: 1px; background: var(--linea); border: 1px solid var(--linea); }
.sello { background: var(--papel); padding: clamp(1.6rem,2.6vw,2.4rem); display: grid; grid-template-columns: auto 1fr; gap: clamp(1.2rem,2.4vw,2rem); align-items: center; }
.sello__svg { width: clamp(74px, 8vw, 100px); height: auto; color: var(--tinta); flex: none; transition: color 0.5s var(--exp), transform 0.6s var(--exp); }
.sello:hover .sello__svg { color: var(--rojo); transform: rotate(-4deg); }
.sello__arc { font-family: var(--texto); font-size: 6.6px; font-weight: 600; letter-spacing: 0.06em; fill: currentColor; opacity: 0.62; }
.sello__sig { font-family: var(--display); font-size: 21px; font-weight: 700; letter-spacing: -0.02em; fill: currentColor; }
.sello__org { font-family: var(--texto); font-size: 7px; font-weight: 600; letter-spacing: 0.16em; fill: currentColor; opacity: 0.5; }
.sello__t { font-family: var(--display); font-size: 1.05rem; font-weight: 650; letter-spacing: -0.02em; margin-bottom: 0.35rem; }
.sello__d { font-size: 0.92rem; color: var(--tinta-70); }

@media (max-width: 900px) {
  .sellos { grid-template-columns: 1fr; }
  .hito { grid-template-columns: 4.5rem 1fr; }
}

/* ══════════ BARRAS DE DATOS ══════════ */
.barras { display: grid; gap: 0.9rem; margin-top: 2rem; }
.barra { display: grid; grid-template-columns: 5rem 1fr auto; gap: 1rem; align-items: center; }
.barra__t { font-size: 0.88rem; font-weight: 600; }
.barra__v { height: 6px; background: var(--linea); border-radius: 100px; overflow: hidden; }
.barra__v i { display: block; height: 100%; width: 0; background: var(--rojo); border-radius: 100px; }
.vis .barra__v i, [data-rv].vis .barra__v i { width: var(--p); transition: width 1.3s var(--exp) 0.2s; }
.barra__n { font-size: 0.82rem; color: var(--tinta-45); font-variant-numeric: tabular-nums; min-width: 6.5rem; text-align: right; }

/* ══════════ TABLA ══════════ */
.tabla { border-top: 1px solid color-mix(in oklch, var(--papel) 18%, transparent); margin-top: var(--sp-md); }
.tabla__f { display: grid; grid-template-columns: 1.6fr 1fr 1fr 1fr; gap: 1rem; padding-block: 1.1rem; border-bottom: 1px solid color-mix(in oklch, var(--papel) 14%, transparent); font-size: 0.95rem; font-variant-numeric: tabular-nums; }
.tabla__f span:not(:first-child) { text-align: right; }
.tabla__f--cab { font-size: var(--t-xs); font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: color-mix(in oklch, var(--papel) 45%, transparent); }
.tabla__f--tot { font-weight: 650; color: #fff; border-bottom: 0; }
.tabla__f--tot span:first-child { color: var(--rojo); }

.zonas { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px; background: color-mix(in oklch, var(--papel) 16%, transparent); border: 1px solid color-mix(in oklch, var(--papel) 16%, transparent); margin-top: var(--sp-md); }
.zonas > div { background: var(--tinta); padding: 1.4rem 1.2rem; }
.zonas span { display: block; font-family: var(--display); font-size: 0.98rem; font-weight: 650; color: #fff; margin-bottom: 0.5rem; }
.zonas p { font-size: 0.87rem; color: color-mix(in oklch, var(--papel) 52%, transparent); }

/* ══════════ RETAIL ══════════ */
.ret { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: var(--linea); border: 1px solid var(--linea); }
.ret__g { background: var(--papel); padding: clamp(1.5rem,2.4vw,2.1rem); }
.ret__op { font-size: var(--t-xs); font-weight: 600; letter-spacing: 0.12em; text-transform: uppercase; color: var(--tinta-45); margin-bottom: 1.4rem; }
.ret__l { display: grid; gap: 0.85rem; }
.ret__l > div { display: flex; justify-content: space-between; align-items: baseline; gap: 1rem; padding-bottom: 0.7rem; border-bottom: 1px solid var(--linea-sutil); }
.ret__l > div:last-child { border-bottom: 0; padding-bottom: 0; }
.ret__l span { font-size: 0.95rem; font-weight: 500; }
.ret__l strong { font-family: var(--display); font-size: 1.3rem; font-weight: 700; letter-spacing: -0.03em; font-variant-numeric: tabular-nums; }

@media (max-width: 1000px) {
  .ret, .zonas { grid-template-columns: 1fr 1fr; }
  .tabla__f { grid-template-columns: 1.4fr 1fr 1fr 1fr; font-size: 0.86rem; }
}
@media (max-width: 620px) {
  .ret, .zonas { grid-template-columns: 1fr; }
  .barra { grid-template-columns: 4.2rem 1fr; }
  .barra__n { grid-column: 2; text-align: left; }
  .tabla__f { grid-template-columns: 1fr 1fr; row-gap: 0.3rem; }
}

/* Pie de foto */
.pie-foto { font-size: var(--t-xs); letter-spacing: 0.08em; text-transform: uppercase; color: var(--tinta-45); margin-top: 0.9rem; }

/* Compromiso con columna lateral */
.compromiso { display: grid; grid-template-columns: 1.15fr 0.85fr; gap: clamp(2rem,5vw,5rem); align-items: start; }
.compromiso__l { display: grid; gap: 0; }
.compromiso__l > div { padding-block: 0.95rem; border-top: 1px solid var(--linea); }
.compromiso__l > div:last-child { border-bottom: 1px solid var(--linea); }
.compromiso__l span { display: block; font-family: var(--display); font-size: 0.95rem; font-weight: 650; letter-spacing: -0.015em; margin-bottom: 0.15rem; }
.compromiso__l p { font-size: 0.88rem; color: var(--tinta-70); }

@media (max-width: 1000px) { .compromiso { grid-template-columns: 1fr; } }

/* Fotos laterales en columna izquierda */
.foto-lat { margin-top: 1.8rem; border-radius: 2px; }
.media--alta { aspect-ratio: 3/4; }
.media--alta img { width: 100%; height: 100%; object-fit: cover; }

/* Sellos oficiales */
.sello__img { width: clamp(88px, 9.5vw, 120px); height: auto; flex: none; transition: transform 0.6s var(--exp); }
.sello:hover .sello__img { transform: rotate(-5deg) scale(1.04); }

/* Misión a ancho completo */
.mision--ancha {
  max-width: none;
  font-size: clamp(1.35rem, 0.95rem + 2.1vw, 2.6rem);
  line-height: 1.24;
}
@media (max-width: 900px) { .foto-lat { display: none; } }

/* Dos fotos de equipo apiladas */
.duo-fotos { display: grid; gap: 1px; background: var(--linea); border: 1px solid var(--linea); margin-top: 1.8rem; }
.duo-fotos .media { aspect-ratio: 4/3; background: var(--papel); }
.duo-fotos img { width: 100%; height: 100%; object-fit: cover; }

/* Hero de pagina compacto */
.phead--tight { padding-top: clamp(6rem, 5rem + 3vw, 8rem); padding-bottom: clamp(1.5rem,2.5vw,2.4rem); }
.phead--tight .phead__g { align-items: center; }
.phead--tight h1 { margin-top: 1rem; max-width: 11ch; font-size: clamp(2rem, 1.2rem + 3.2vw, 3.9rem); }

/* Formatos (sin nombres de cadenas) */
.formatos { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: var(--linea); border: 1px solid var(--linea); }
.fmt { background: var(--papel); padding: clamp(1.5rem,2.4vw,2.1rem); transition: background 0.5s var(--exp); }
.fmt:hover { background: var(--papel-2); }
.fmt__n { display: block; font-size: var(--t-xs); font-weight: 600; letter-spacing: 0.14em; color: var(--rojo); margin-bottom: 1.1rem; }
.fmt__t { font-family: var(--display); font-size: 1.05rem; font-weight: 650; letter-spacing: -0.02em; margin-bottom: 0.4rem; }
.fmt__d { font-size: 0.91rem; color: var(--tinta-70); }
.fmt--foto { padding: 0; overflow: hidden; min-height: 11rem; }
.fmt--foto img { width: 100%; height: 100%; object-fit: cover; transition: transform 0.8s var(--exp); }
.fmt--foto:hover img { transform: scale(1.05); }

/* Banda a lo ancho */
.banda__q--ancha { max-width: none; font-size: clamp(1.5rem, 1rem + 2.4vw, 2.85rem); }

@media (max-width: 1000px) { .formatos { grid-template-columns: 1fr 1fr; } }
@media (max-width: 620px) { .formatos { grid-template-columns: 1fr; } .duo-fotos { display: none; } }

/* Fotos de equipo lado a lado */
.duo-fotos--par { grid-template-columns: 1fr 1fr; }
.duo-fotos--par .media { aspect-ratio: 1/1; }

/* ── Compactar subpáginas ── */
.phead { padding-top: clamp(6rem,5rem+3vw,8.5rem); padding-bottom: clamp(1.4rem,2.2vw,2.2rem); }
.sec { padding-block: clamp(2.6rem,2rem+2.6vw,4.4rem); }
.sec--corta { padding-block: clamp(2.2rem,1.8rem+2vw,3.6rem); }
.sec__cab { margin-bottom: clamp(1.4rem,2.2vw,2.2rem); }
.cta { padding-block: clamp(2.8rem,2.2rem+2.4vw,4.5rem); }
.banda { padding-block: clamp(2.6rem,2rem+2.4vw,4.2rem); }
.cadenas, .anaquel { padding-block: clamp(2.6rem,2rem+2.4vw,4.2rem); }
.dosc { align-items: start; }
.prosa p { max-width: 62ch; }
.mision { margin-top: 1.2rem; }

/* Fotos de equipo — Quiénes somos */
.equipo2 { display: grid; grid-template-columns: 1fr 1fr; gap: 1px; background: var(--linea); border: 1px solid var(--linea); margin-top: 1.6rem; }
.equipo2 figure { aspect-ratio: 1/1; overflow: hidden; background: var(--papel); }
.equipo2 img { width: 100%; height: 100%; object-fit: cover; transition: transform .7s var(--exp); }
.equipo2 figure:hover img { transform: scale(1.04); }
.duo-fotos { display: none; }